What Gearshift stands for
Gearshift builds websites, marketing and AI systems for technical businesses — as one team, not as three separate suppliers.
Direct, personal and accountable.
Thom Leeuwestein
Marketing: content, placement and industry knowledge of the technical B2B market.
As the marketer, Thom decides not just what goes on a page, but where: the structure and order of every page are his responsibility, alongside the content itself. His knowledge of the technical B2B market keeps the message aligned with how technical businesses actually think and buy.
Daniël Martina
Compliance, and the link between content and consumer psychology.
Daniël makes sure everything Gearshift builds and communicates holds up — legally and factually. He also connects content to consumer psychology: why a visitor clicks through on one page and not another, and how the wording and structure are tuned for that.
Matthijs Bennebroek
From his background in contract advice, the driving force behind the client's wishes and their translation into concrete products.
Drawing on his background in contract advice, Matthijs is the one who pins down what a client actually wants before anything gets built. He translates that need into a concrete product, so the scope is clear upfront instead of surfacing halfway through.
Why Gearshift
Gearshift started with a simple idea: technical businesses need a clearer, more practical route into modern marketing and AI. Not an agency delivering separate projects, but a team that oversees the whole — from the website to how an enquiry gets followed up.
Good technical businesses are far too easy to overlook.
Many of them built their reputation without formal marketing. The market changed: buyers search online, enquiries move faster and AI is changing how the work gets done.
Gearshift gives small and medium technical businesses a stronger digital voice, without loading them with services they do not need.
How we work together
Reachability
You email the team directly, not an account manager who passes it on.
Consultation
Fixed conversations during the build, then reading what the numbers say every week after.
Decisions
Proposals are on the table before we build; changes outside scope always come to you first.
One point of contact
The same people from start to delivery — no one hands your project to a colleague you have not met.
What we hold ourselves to
Honesty
Saying what is known, what is missing and what comes next.
Trust
Clear ownership, simple communication and no hidden hand-offs.
Learning
Building, measuring and improving together.
Want to get acquainted?
Tell us what is holding the business back. You get a personal answer from the team.